An SVG of an eye

The FUTURE FWD scholarship has been created to advance equality and inclusion in graphic design education. The £30,000 scholarship provides material costs and living expenses for a student studying Graphic Design, as well as access to mentorship throughout their course and a paid internship opportunity with one of the studios.

The scholarship is supported by design studios Zak Group, Pentagram, Some Days and Fraser Muggeridge.

Zak Group

Zak Group is a design office. Its work focuses on identity and creative direction for people, institutions and brands guiding the trajectory of contemporary culture. By visualising strategy and articulating core values, it creates connections with global audiences. Founded in 2005 and headquartered in London, the office initiates ideas for its creative partners. Guided by a belief in the necessity of cultural expression, Zak Group uses design as a masterkey to build bridges between ideas, disciplines and people.


Pentagram is a multi-disciplinary, independently-owned design studio.

Pentagram’s work encompasses graphics and identity, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications, sound and motion. Pentagram’s 23 partners are all practising designers, and whether working collaboratively or independently, they do so in friendship.

Pentagram’s structure is unique. It is the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects the conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans five decades, many industries, and clients of every size.

Some Days

Some Days is a creative studio focused on ideas, brands, and experiences that are distinct and enduring for the people who encounter them. Founded in 2017, Some Days operates between California, New York, and Amsterdam.

Fraser Muggeridge

Fraser Muggeridge studio is a graphic design company based in London. Throughout a wide range of formats, from artists’ books and exhibition catalogues to posters, marketing material, exhibitions, websites, film titles and music, the studio prioritises artists’ and writers’ content over the imposition of a signature style. By allowing images and texts to sustain their own intent and impact, each project is approached with typographic form and letterform playing a key role in arriving at a sympathetic yet subtly alluring object.

Muggeridge completed a practice-based PhD entitled ‘A Knowing Wrongness: Innovation in graphic design through combinations of traditional mastery and deliberately unconventional techniques’ at RMIT, Melbourne, Australia, in January 2022 and is currently visiting professor at Iceland University of the Arts, Reykjavík, Iceland.

Applications will open later in the year for 2024/25.